B2B SaaS · pre-PMF
Built GTM from zero
- First business hire
- Built acquisition and sales motion from nothing
- Created CRM and operating process
6 to 10 months, six or more stakeholders observed
01Work
Selected work
The systems, processes and growth problems I have worked on — each with what is measured and what is only observed.
Demand generation
Built a repeatable discovery engine
- Organic LinkedIn
- Outbound
- Customer discovery
7 to 10 conversations a week observed
RevOps
Built the commercial operating system
- HubSpot lifecycle
- MQL → SQL
- Pipeline & forecasting
A CRM used as an operating system, not a database.
Data · outbound · automation
Built AI-assisted acquisition infrastructure
- Sourcing
- Enrichment
- Qualification and personalisation
18,175 prospects, 1,101 qualified measured
SEO · product
Built programmatic demand capture
- 720+ software products documented
- Intent-led architecture
- Content and search work done in-house
median position 9 versus 53 measured
Automation · operations
Turned business workflows into operational systems
- CRM and reporting
- Internal tools
- Automation
seven business applications, one client observed
01Results
Results, not a skills list.
One B2B SaaS journey before product-market fit, complex enterprise cycles, then systems built from what that experience taught me.
03Systems
I turned the work into systems.
Products and automations designed to make work faster, more measurable and more repeatable.
04Case studies
Case studies
- Booking meetings when nobody has heard of the brand
- A custom SaaS for a solo professional, giving back 80% of their admin time
- An outbound machine: 18,175 prospects, and the discipline that matters more than volume
- Making a pricing decision defensible in a multi-branch trader
- 400x visibility, not one extra click: taking apart a flattering metric
- Turning a ranking into a click: local search for a small business
- Three Vivatech shows: leaving with meetings, not a pile of badges