Case study · Growth marketing
Automated one-â to-â one LinkedIn prospecting
A B2B2C EdTech SaaS before product-â market fit, with no brand awareness, where I was the first business hire alongside the founder. It needed a steady flow of conversations with decision-â makers, to sell and to shape an offer that was still moving.
The constraint: With no known brand, no contact database and no SDR team, every conversation had to be opened directly: the channel had to hold week after week without a team behind it.
How it ran
- LinkedIn targeting by job title, company size and sector. Lists are built before the first send.
- A one-â to-â one LinkedIn prospecting channel designed and then automated with LinkedHelper: the tool ran the outreach actions, while the conversations themselves stayed human.
- In parallel, and outside this channelâs figure: cold calling and cold emailing, run directly.
- Every contact, every reply and every meeting logged in HubSpot. Nothing stays in an inbox.
- Qualification through HubSpot workflows: lifecycle stages, lead scoring, automatic stage moves, follow-â ups triggered on inactivity, forecast and pipeline readable at a glance.
- The meeting is run as discovery: open questions about the problem.
Outcome
- About 7 to 10 B2B discovery conversations a week at peak, from the automated LinkedIn channel alone.
- The cold calling and cold emailing run in parallel are not counted in that figure.
- Verbatims from those conversations then shaped positioning, value proposition and sales messaging.
What I take from itEvery conversation is also a source of information about the market. Treating outbound as product research changes what you ask on the first call, and what you get out of it. Without systematic logging in the CRM, nothing said in those conversations survives the week.