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    Théo Le Breton
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    Case study Â· Automation

    A prospecting pipeline delivered to a web design studio: 18,175 sourced prospects, 1,101 contacts matching the ideal customer profile

    Designing and delivering a prospecting pipeline for a Solutio client, a website design studio.

    The constraint: A fresh sending domain burns in a week if you push too fast. And an address contacted twice by two different campaigns destroys credibility in a single message.

    How it ran

    1. Automated collection and enrichment.
    2. Targeting and qualification criteria defined from the studio’s ideal customer profile.
    3. Personalised first-⁠contact messages.
    4. Automated first contact; follow-⁠ups prepared and handed over to the client.

    Outcome

    • 18,175 prospects sourced.
    • 1,101 contacts matching the ideal customer profile.
    • Follow-⁠ups prepared but not executed: no commercial result is claimed.
    What I take from it

    Delivering a pipeline also means saying where it stops: automated first contact, follow-⁠ups prepared and handed over to the client, later sales outcomes left unmeasured.

    Cold outreachTargetingEnrichmentAutomation