Case study · Growth marketing
Finding the searches within reach: local SEO for a restaurant-â caterer
A Normandy caterer. Fast site, solid customer reviews, and yet search traffic that did not follow.
The constraint: The budget of an independent business. No paid campaigns, no bought links: everything had to come from what the site could earn on its own.
How it ran
- Deliver the site with its Google Business Profile and a quote request form.
- Pull Search Console before writing a single line, to target queries whose volume and position are measured.
- Find the opportunity where it actually is: on 13 August 2026, local queries already ranking 6 to 8, with a zero click-â through rate.
- Fix a technical fault invisible from the repository: the www subdomain returned a 200 instead of redirecting, duplicating pages in the index.
- Write 10 articles targeting exactly the queries measured, each with its volume and starting position.
- Hold performance: stylesheets inlined, render blocking brought from 430 ms to zero, mobile score between 97 and 100 on 13 August 2026.
- Structured data and local information consistency kept up to date, reviews included.
Outcome
- Ten clients signed in the first month from quote requests received through the site, with no paid campaigns or bought links.
- 162 clicks for 7,685 impressions over the 90 days to 13 August 2026, the brand ranking at 1.3.
- The opportunity identified and quantified on 13 August 2026: three local queries ranking 6 to 8, 454 combined impressions at a zero click-â through rate.
- Mobile performance score between 97 and 100 and render blocking eliminated, on 13 August 2026.
What I take from itA ranking of 6 to 8 with no clicks is a better bet than a ranking of 40: the distance to cover is short and known. The quickest opportunity: queries already ranking 6 to 8.