Théo Le Breton
    FREN
    Free diagnostic
    Skip to content

    01Services

    Where I can help

    Three steps, and the first one is free. What follows is scoped: perimeter, deliverable and duration agreed before we start.

    1. Step 1

      Free diagnostic

      Understand the problem, determine whether it is worth investigating, and whether we fit.

      • You explain the problem
      • I ask a few questions
      • We identify the likely bottleneck
      • I tell you what I would investigate first

      You leave with 2–3 concrete areas to look at next.

      20 min · video call · free · no commitment

    2. Step 2

      Acquisition / growth audit

      Go after the cause rather than the symptom, across the scope we agree on.

      • Customer / buyer understanding
      • ICP and positioning
      • Acquisition channels, paid strategy, SEO
      • Landing pages and conversion
      • Analytics / tracking
      • CRM, qualification, nurturing, sales handoff
      • Customer feedback loops

      You leave with A diagnosis, priorities, recommended actions and an implementation roadmap.

      Scoped engagement · scope and duration agreed up front

    3. Step 3

      Implementation / advisory

      Execute what the audit prioritised, or stay available while your teams execute it.

      • Campaign structure
      • Landing page improvements
      • HubSpot / CRM
      • Automation
      • Measurement
      • Acquisition roadmap
      • Funnel redesign

      You leave with The system in place, and what it takes to run it without me.

      Optional · time-based or per project

    02Where I help

    What usually breaks

    You get leads, but they are the wrong ones

    What I inspect

    • ICP and segments
    • Messaging and promise
    • Forms and qualification
    • What Sales rejects, and why

    Know which leads you want, and what is letting the others in instead.

    You have traffic but few leads

    What I inspect

    • Intent behind the traffic
    • Landing pages and funnel
    • Ad → page → offer alignment
    • Measurement up to the form and beyond

    Identify where the funnel loses visitors, and in what order to fix it.

    Your paid campaigns run disconnected from opportunity quality

    What I inspect

    • Account structure and keyword intent
    • Page / query match
    • Conversion tracking
    • CRM feedback back into campaigns

    Connect spend to what it actually produces in pipeline, not in form fills.

    Your CRM does not reflect reality

    What I inspect

    • Lifecycle stages and definitions
    • MQL → SQL
    • Follow-up and lead ownership
    • What the pipeline forecasts vs what signs

    A CRM used as an operating system, not as a database.

    Customer feedback is not improving the offer or acquisition

    What I inspect

    • What gets listened to, and when
    • Retention and churn signals
    • Onboarding and adoption
    • The path from feedback back to positioning

    A loop where what customers say changes the message and the target.

    Everything runs on manual steps

    What I inspect

    • The process as it is actually run
    • What deserves automation, and what does not
    • Data and enrichment
    • Tools already in place

    Automate what is understood, and leave manual what is not yet.